DATE
23/12/2024
ABIGAIL JANE
This case study showcases how a strategic website redesign transformed Abigail Jane's multi-faceted coaching business, helping her stand out as an expert in life, career, and business coaching while dramatically increasing her client conversions.
Business Coach
Life Coach
Services
Web design & Website development
Category
Coaching Industry
Client
Abigail Jane
Client Overview
Name: Abigail Jane
Profession: Triple-Certified Life, Career & Business Coach
Specialization: Helping high-achieving professionals design fulfilling careers while building aligned businesses
Challenge: Despite her triple expertise, Abigail's generic website diluted her authority and failed to convert visitors across her different service offerings
The Problem: A Website That Underperformed in 3 Key Areas
1 . Confusing Messaging
Visitors couldn't tell if she focused on life, career, or business coaching
No clear pathways for different client needs
2 . Missed Conversion Opportunities
80% bounce rate on her services page
Only 2-3 inquiries/month despite 1,000+ visitors
3 . Branding Inconsistencies
Mixed visual styles across pages
No signature framework to showcase her unique methodology
Our Strategic Solution: The 3-Pillar Approach
Pillar 1: Niche Clarity & Audience Segmentation
Created distinct service lanes with tailored messaging:
🔹 Life Coaching → "From Burnout to Balanced Success"
🔹 Career Coaching → "Promotion Ready in 90 Days"
🔹 Business Coaching → "6-Figure Side Hustle Blueprint"Implemented a smart navigation system that funnels visitors based on primary goals
Pillar 2: Conversion Architecture
Designed dedicated high-converting pages for:
✅ 1:1 Coaching
✅ Corporate Workshops
✅ Digital CoursesAdded strategic lead magnets:
📥 Career: "Salary Negotiation Scripts"
📥 Business: "Client Attraction Checklist"
Pillar 3: Authority-Building Elements
"As Featured In" section with media logos
Client success stories with measurable results
"Coaching Methodology" explainer video
The Transformation Results
🚀 6x Increase in Inquiries (from 3 to 18+ per month)
📈 35% Conversion Rate on service pages (up from 8%)
💼 Corporate Client Acquisition – Landed 2 recurring corporate contracts
🎯 Clear Positioning – Now recognized as "The Coach for Ambitious Multi-Passionates"
Client Testimonial
"Working with you was the turning point in my business. The website now perfectly captures my three coaching pillars while making it effortless for clients to find exactly what they need. I've attracted higher-quality clients and finally feel proud to send people to my site!"
– Abigail Jane
