DATE
16/09/2024
Alison Marie
This case study showcases how a strategic website redesign transformed Alison Marie’s coaching business from struggling with low visibility and conversions to attracting high-quality clients and establishing her as an authority in life and relationship coaching.
Life coach
Coach
Services
Web design & Web development
Category
Coching Industry
Client
Alison Marie
Client Background
Name: Alison Marie
Profession: Certified Life Coach & Relationship Coach
Business: Helping clients overcome self-doubt, build confidence, and create fulfilling lives through personalized coaching.
Challenge: Alison had a growing coaching business but struggled with an outdated, unprofessional website that didn’t reflect her brand or convert visitors into clients.
Before the Web Design Service
Generic, template-based website with poor user experience.
No clear call-to-action (CTA) – Visitors didn’t know how to book sessions.
Weak branding – Inconsistent colors, fonts, and messaging.
Low engagement – High bounce rate, few inquiries.
No SEO optimization – Hard to find on Google.
The Solution: A Strategic Website Redesign
I worked closely with Alison to create a high-converting, visually appealing, and user-friendly website tailored to her ideal clients.
Key Improvements Made:
✅ Modern, Custom Design – Aesthetic, clean, and aligned with her calming yet empowering coaching style.
✅ Strong Branding – Cohesive color scheme, professional logo, and compelling imagery.
✅ Clear Call-to-Actions (CTAs) – Easy booking process with a visible "Schedule a Session" button.
✅ SEO Optimization – Keyword-rich content to improve Google rankings.
✅ Mobile Responsiveness – Seamless experience on all devices.
✅ Testimonials & Social Proof – Highlighting client success stories to build trust.
✅ Blog Integration – Regularly updated content to attract organic traffic.
The Results: A Game-Changer for Alison’s Business
After the website launch, Alison experienced significant growth in her coaching business:
📈 300% Increase in Inquiries – More visitors converting into paying clients.
💻 Lower Bounce Rate (60% decrease) – Visitors stayed longer and explored her services.
🔍 Higher Google Rankings – Appeared on the first page for key terms like “confidence life coach.”
💰 Increased Revenue – More booked sessions and higher-tier coaching packages sold.
🌟 Enhanced Professional Reputation – Clients and peers praised her polished online presence.
Alison's Feedback
"Working with you was the best investment I made for my business! My website now truly represents who I am and attracts my ideal clients effortlessly. The increase in inquiries and bookings has been incredible—I finally feel like a professional in my field!"
