DATE
09/01/2025
Annie Fontaine
This case study highlights how a strategic website redesign empowered Annie Fontaine, a certified life coach for ambitious women, to elevate her digital presence, attract high-quality clients, and position herself as an authority in her niche.
Life Coach
Transformation
Services
Web Design & Development
Category
LifeCoach
Client
Annie Fontaine
Client Overview
Name: Annie Fontaine
Profession: Certified Life Coach & Relationship Coach
Business: Helping ambitious women overcome self-doubt, build confidence, and create aligned, fulfilling lives.
Challenge: Despite her impactful coaching, Annie’s outdated website failed to attract her ideal clients, lacked clear calls to action, and had poor mobile performance.
The Challenge
Annie had a strong coaching practice but relied on word-of-mouth. Her website:
Looked generic and unprofessional.
Had no clear way to book calls or join programs.
Failed to showcase her unique methodology.
Our Strategy
Brand Clarity – Defined her signature coaching framework.
Program-Specific Landing Pages – For her group coaching offer.
SEO Blog Strategy – Attracting organic traffic with topics like “How to Silence Self-Doubt.”
The Outcome
Sold-out group coaching program within 2 months.
Featured in a major wellness publication due to increased visibility.
Now seen as an industry expert in her niche.
Key Takeaway
A coach’s website is their #1 business growth tool. Annie’s redesign positioned her as an authority, attracted dream clients, and scaled her income—without paid ads.
